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Trump Administration Requires Big Pharma to List Drug Prices in TV Ads

The White House will put measures in place as soon as this summer to require further transparency from drug advertisers.

Any pharmaceutical company with a drug costing more than $35 for a one-month supply will be required to list the drug’s price — both list price and potential patient out-of-pocket cost — in television ads. This will function similarly to the regulations already in place requiring companies to list a drug’s potential side effects.

“Requiring the inclusion of drugs’ list prices in TV ads is the single most significant step any administration has taken toward a simple commitment: American patients deserve to know the prices of the healthcare they receive,” Health and Human Services Secretary Alex Azar said in a statement.  MORE