The White House will put measures in place as soon as this summer to require further transparency from drug advertisers.
Any pharmaceutical company with a drug costing more than $35 for a one-month supply will be required to list the drug’s price — both list price and potential patient out-of-pocket cost — in television ads. This will function similarly to the regulations already in place requiring companies to list a drug’s potential side effects.
“Requiring the inclusion of drugs’ list prices in TV ads is the single most significant step any administration has taken toward a simple commitment: American patients deserve to know the prices of the healthcare they receive,” Health and Human Services Secretary Alex Azar said in a statement. MORE