Advancing the narrative is far more important than making a profit.
Case in point, Vox on May 8 ran an article titled, “Disney put more than $400 million into Vice Media. Now it says that investment is worthless“:
Just a few years ago, big media companies were falling over themselves to bet on Vice Media. Disney made the biggest bet, by putting more than $400 million into the swashbuckling digital publisher.
Even though their propaganda outlet is losing money hand over fist, George Soros and a group of investors poured $250 million into the outlet just days earlier.