After years of jam-packed races, sky-high television ratings and record merchandise sales, Nascar has seen attendance at nearly every track slip this year as recession-weary fans continue to cut costs.
Rusty Jarrett/Getty Images for Nascar
Fans watched a Sprint Cup race last weekend at Pocono Raceway in Long Pond, Pa.
The Behler family could see that firsthand while sitting atop their old school bus in the infield at Pocono Raceway for last week’s race in Long Pond, Pa. From that perch, they saw empty patches of grass with untrampled dandelions that in years past were covered by other spectators’ cars, campers and trailers.
Fans like the Behlers who are showing up to races are spending less, too.